Product Redesign Topic
I’m really excited for this project, I think it is going to be really good. Ever had one of those products that you really like the product itself, but hate the packaging? The next project is to redesign one of these. I have chosen Baking Soda.
Baking Soda is a common household good, that has many uses. The current design is in a box, that makes it really hard to get to the product. I use it mostly for baking, and it is a pain to try and get a teaspoon of baking soda out of that box. So I want to redesign it to be more user friendly.
BrightNest has a cool little chart about the history of Baking Soda itself that is fun to read through, but it has nothing to do with the packaging.
The main brand of Baking Soda, Arms & Hammer, have been around since at least the 1860’s and was partnered with John Dwight & Co who came up with the product in 1846. It has been in orange boxes ever since. A timeline can be found here for more of a history.
The Current Design
Currently, Baking Soda is sold in a very well branded orange box from Arms & Hammer. As mentioned earlier, this package has been around in one form or another since the 1860’s. The bright color makes it easy to find on a self full of supplies, and the recyclable box was environmentally friendly since before that was popular. However, for those who use Baking Soda for cooking, this package can be a pain. Trying to get exact measurements, and not opening the box all the way doesn’t work very well. I set out to create a better way.
The target audience for this product will be bakers. They use this product mostly in cookies and other sweets, and need exact measurements. They may also want to use the product for cleaning and other uses, but they really just want to be able to get the Baking Soda out of the container, without opening the box up to make a mess everywhere.
The Big Idea
The big idea in this redesign will be to make the Baking Soda more accessible. To accomplish this, the packaging will have to have multiple lid options,based on your use – similar to some spice containers that have half the lid open, and the other half enables the spice to be sprinkled.
Click here to see some of the inspiration I have gathered for nice design and alternate packaging ideas.
My timeline for this project will go as follows:
Nov. 2 Sketch desin and logos
Nov.5 start figuring out style guide colors and design
Nov. 7 start vectorizing
Nov. 10 receive feedback, refine
Nov. 11 finish vectorizing
Nov. 12 start designing styleguide in InDesign
Nov. 17 Finalize styleguide and product design
Nov. 19 Create product and take photos
Nov. 22 Print and Bind book
Nov. 24 Turn in final Product and Styleguide
Dec. 1-3 Create and refine video
Dec. 4 Turn in video