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Posted by on Nov 7, 2015 in Blog, Product Redesign |

Product Redesign Research

Product Redesign Research

My current project is to redesign the Arm & Hammer Baking Soda packaging. I want to help the design be more modern looking, as well as find a way for the package to be more user-friendly, especially to those who cook.

My main progress on this project this week was research. I did a lot of additional research about different types of bottles and packages I could do. I found a lot of cool redesigns or additional brands of Baking Soda with unique ideas. You can find my examples on my Pinterest board here. I really liked the Domeca packaging – especially the different lid options.

Domova Lids

I think this is a start to a better design – although I wish the hole was bigger – there is no way I could fit a Tablespoon in that opening. The other packaging I liked was found on Behance. I really like the lasercut label, and the natural feel it has. I think it was very well done.

moda baking soda

The downside to these products, are they are not orange. One thing I want to keep clear is the difference between Baking Soda and Baking Powder. To do that, I am going to keep the orange color.

 

Timeline:

Nov. 9 Sketch design and logos/  start figuring out style guide colors and design
Nov. 11 start vectorizing
Nov. 14 receive feedback, refine
Nov. 16 finish vectorizing
Nov. 17 start designing styleguide in InDesign
Nov. 18 Finalize styleguide and product design
Nov. 19 Create product and take photos
Nov. 22 Print and Bind book
Nov. 24 Turn in final Product and Styleguide
Dec. 1-3 Create and refine video
Dec. 4 Turn in video